In this Q&A with Don Shaver, Semtech’s Vice President, Video Products, we explore the pivotal role Semtech’s BlueRiver™ platform for Software Defined Video over Ethernet (SDVoE™) plays in transforming the Pro AV industry.
Last week I attended the National Facilities Management & Technology Conference and Exhibition (NFMT) in Baltimore, Maryland. I was quite impressed with the amount of interest generated by the solutions for facilities management being demonstrated at the show based on Semtech’s LoRa® devices and wireless radio frequency technology (LoRa Technology). The LoRa Alliance™ had a strong presence with demonstrations by MachineQ, Microshare, Tektelic, and Semtech. In addition to the LoRa Alliance exhibitors, Haxiot was also on hand in its own booth to demonstrate its solutions. Facilities management is an industry that typically operates on tight margins and is therefore very interested in any solution that can save on supply usage, maintenance or efficient routing of resources.
The Pro AV market continues to show strong growth with AV over IP and the move to replace traditional matrix switch technology with standard, off the shelf Ethernet infrastructure set to revolutionize the industry across multiple applications and verticals. By contrast, the broadcast equipment market has shown single-digit growth for a number of years as broadcasters are slow to adopt IP-based technology and the new workflows required to meet the changing demands of content consumers. Uncertainty remains around the cost and complexity of the switch from SDI-based systems to all-IP switching, along with slow adoption of over-the-air standards for 4K video.
PureLink GmbH, a German-based manufacturer and distributor of professional AV equipment has embedded Semtech’s BlueRiver™ platform for Software Defined Video Over Ethernet (SDVoE™) into its new IPAV Pro Series product line. Our comprehensive BlueRiver chipset and software API helped PureLink build a high performance video system for demanding professional applications.
Mobile World Congress, one of the year’s biggest exhibitions of cutting edge wireless technology, recently took place this last February in Barcelona, drawing hundreds of industry-leading companies from across the globe. With so many events taking place over the conference’s five-day span, it was easy to get lost in the blur of demonstrations and announcements. While the Semtech booth was abuzz with fans of our leading LoRa® devices and wireless radio frequency technology (LoRa Technology) for the Internet of Things (IoT) eager to catch a demo, one conference event stood out to me as one of LoRa Technology’s biggest success stories at MWC, the 10th Innovation World Cup.
Semtech’s BlueRiver™ platform continues to pave the way for the future of AV signal distribution over IP. The new SDVoE™-compatible NINJAR NJR-T01SDI encoder with 3D/HD/SD-SDI input is now available to the AV market. The high performance solution was built using Semtech’s BlueRiver chipset and software API.
Latin America’s Internet of Things (IoT) market is expected to be worth $44.4 billion in 2019, which is a jump of almost triple from $14.2 billion in 2013. Semtech’s LoRa® devices and wireless radio frequency technology (LoRa Technology) is leading the charge to enable solution providers and customers in Latin America to realize this value by leveraging LoRa Technology’s open LoRaWAN™ protocol, vibrant ecosystem, flexible deployment models, and low power, long range capabilities. In this blog I’m excited to share some examples of the innovation the LoRaWAN ecosystem in Latin America is producing, and the value that these solutions are delivering to customers.
Semtech was back again at Embedded World this year showcasing our leading technology for the Internet of Things (IoT), LoRa® devices and wireless radio frequency technology (LoRa Technology). Embedded World is recognized as the leading international trade fair for embedded and system technologies and attended by the world’s leading silicon suppliers, as well as a huge ecosystem of developers, software companies and manufacturers. Semtech’s booth was again packed during the three days in Nuremburg with customer meetings spilling over from our meeting rooms onto the main hall, even into the nearby lounge areas.
“AV-over-IP Interoperability” was certainly the buzz at Integrated Systems Europe (ISE). Thanks to LANG AG, Europe’s premier systems integrator and visual presentation provider, attendees had the chance to see live demonstrations of software defined video over Ethernet (SDVoE™)-based products from a variety of vendors work seamlessly together as a platform for AV distribution and signal processing.
I have just returned from Mobile World Congress (MWC), the most anticipated mobile industry event of the year with 109,000 visitors from 198 countries, and I’m in awe of the pace of innovation in the Internet of Things (IoT) market, as well as the speed at which technologies are rapidly evolving to market-ready solutions. This observation could not be more true for Semtech’s LoRa® devices and wireless radio frequency technology (LoRa Technology).