SDVoE

When it comes to AV signal switching and extension over standard copper category cabling, Semtech offers two high performance platforms: AVX chipsets for point-to-point AV extension applications, and the BlueRiver® AVP series of devices for AV-over-IP and Software Defined Video Over Ethernet (SDVoE™) network-based applications. Both solutions take advantage of standard Ethernet technologies, typically operating at 10Gbps, to support transmission of high bandwidth 4K60 video with uncompressed image quality. However, when video bandwidth does not require the full 10Gbps, both AVX and AVP can operate at the 2.5Gbps and 5Gbps Ethernet rates. The benefits at operating at these lower data rates includes significantly longer cable reach over high performance category cable, or reuse of existing network cable infrastructure designed to carry lower data rate Ethernet.

It’s been almost a year since the official launch of Semtech’s ASIC platform for Pro AV extension, routing and distribution. Two dedicated platforms were launched: AVX for point-to-point AV extension applications over copper category cable and optical fiber, and the BlueRiver® AVP series of devices for AV-over-IP and Software Defined Video Over Ethernet (SDVoE™) network-based applications. And what a year it has been! Despite the COVID-19 pandemic, customer uptake and product developments have certainly exceeded expectations, and 2021 will see the launch of an exciting range of Pro AV products powered by the new AVX and BlueRiver AVP ASICs.

For those of you that have been in Pro AV for decades, confusion is not something new. Remember the analog sunset? Remember HDCP? Remember going over-IP? Fortunately, confusion is a phenomenon that disappears over time.

With the launch of the BlueRiver® ASIC at the beginning of 2020, the AV over IP landscape is being redefined by products offering new levels of cost, performance and interoperability. As the core technology for Software Defined Video over Ethernet (SDVoE™), BlueRiver is recognized as the only IP-based technology capable of providing true video matrix-level performance, with pixel-perfect image quality and ultra-low latency. Supporting a broad range of markets and end-applications, such as live events, esports, medical, high-end residential, and command and control, system designers can take advantage of the powerful SDVoE Applications Programming Interface (API) to develop application-specific software running on a common BlueRiver-powered hardware platform.

All Software Defined Video over Ethernet (SDVoE™)-type AV distribution endpoints are interoperable, regardless of vendor or origin. But why are these endpoints interoperable? What is it that helps guarantee this interoperability?

The largest annual professional audiovisual tradeshow in North America, InfoComm, is taking place next week from June 8-14. The AV industry’s biggest names will be descending on Orlando to showcase their newest products. Ranking as one of the fastest growing shows for attendance by Trade Show News, InfoComm offers the greatest collection of audio, digital signage and visual products of any tradeshow all under one roof. A crowd of 44,000 attendees from 110 countries will be flocking to InfoComm’s 1,000 exhibitions to get a glimpse into the industry’s future.

Christie®’s performance-driven Terra™ display solutions are being used to operate immersive, multi-screen events around the world. The lineup of Terra controllers, transmitters and receivers integrate Semtech’s BlueRiver® technology for Software Defined Video Over Ethernet (SDVoE™) to display video content in real-time, artifact-free and with zero-frame latency.

In this Q&A with Don Shaver, Semtech’s Vice President, Video Products, we explore the pivotal role Semtech’s BlueRiver® platform for Software Defined Video over Ethernet (SDVoE™) plays in transforming the Pro AV industry.

Semtech’s BlueRiver® platform continues to pave the way for the future of AV signal distribution over IP. The new SDVoE™-compatible NINJAR NJR-T01SDI encoder with 3D/HD/SD-SDI input is now available to the AV market. The high performance solution was built using Semtech’s BlueRiver chipset and software API.

The SDVoE Alliance™ is a non-profit technology consortium for professional AV. The mission of the SDVoE Alliance is to promote and accelerate the pro AV industry’s transition to using Ethernet as the primary infrastructure for delivering audio and video signals and replace the venerable matrix switch with software-defined video over Ethernet (SDVoE™). Today the SDVoE Alliance boasts a membership of 41 companies and is continuously growing.