I designed my first product using the Serial Digital Interface (SDI) back in 1996, and little did I know that this fledgling coax-based video interface standard would dominate my career for the next 20+ years. Back then, SDI was limited to carrying Standard Definition (SD) digital video at 270 Megabits per second (Mbps), but would evolve to higher and higher data rates to carry High Definition 720p, 1080i and 1080p, and most recently 4K Ultra High Definition (UHD) video, at cable lengths that were not thought possible. The convenience of a low cost single conductor coaxial copper cable, capable of carrying 4K video up to 100m has meant that SDI has become the de facto AV connectivity of choice in markets such as broadcast, Pro AV, medical and surveillance.
Today’s consumers and enterprises demand the smartest, most-efficient, highest-performance electronics to enable efficiencies and strategic advantages within some of the fastest growing markets. Semtech’s wide range of innovative analog and mixed-signal semiconductors and advanced algorithms provide just that.