The largest annual professional audiovisual tradeshow in North America, InfoComm, is taking place next week from June 8-14. The AV industry’s biggest names will be descending on Orlando to showcase their newest products. Ranking as one of the fastest growing shows for attendance by Trade Show News, InfoComm offers the greatest collection of audio, digital signage and visual products of any tradeshow all under one roof. A crowd of 44,000 attendees from 110 countries will be flocking to InfoComm’s 1,000 exhibitions to get a glimpse into the industry’s future.
Semtech’s BlueRiver® technology is transforming the matrix switch by delivering high fidelity and low latency AV solutions. These unique advantages are critical in medical applications such as surgery and accurate diagnosis. With BlueRiver-enabled Software Defined Video over Ethernet (SDVoE™) solutions, any video source up to 4K resolution is available anywhere at any time. Content from surgical scopes, X-ray and CT/MRI scans, patient records, and even custom signage and infotainment can be distributed via low cost 10G Ethernet networks to provide the most flexible medical AV systems.
Christie’s performance-driven Terra™ display solutions are being used to operate immersive, multi-screen events around the world. The lineup of Terra controllers, transmitters and receivers integrate Semtech’s BlueRiver® technology for Software Defined Video Over Ethernet (SDVoE™) to display video content in real-time, artifact-free and with zero-frame latency.
In this Q&A with Don Shaver, Semtech’s Vice President, Video Products, we explore the pivotal role Semtech’s BlueRiver® platform for Software Defined Video over Ethernet (SDVoE™) plays in transforming the Pro AV industry.
The Pro AV market continues to show strong growth with AV over IP and the move to replace traditional matrix switch technology with standard, off the shelf Ethernet infrastructure set to revolutionize the industry across multiple applications and verticals. By contrast, the broadcast equipment market has shown single-digit growth for a number of years as broadcasters are slow to adopt IP-based technology and the new workflows required to meet the changing demands of content consumers. Uncertainty remains around the cost and complexity of the switch from SDI-based systems to all-IP switching, along with slow adoption of over-the-air standards for 4K video.
PureLink GmbH, a German-based manufacturer and distributor of professional AV equipment has embedded Semtech’s BlueRiver® platform for Software Defined Video Over Ethernet (SDVoE™) into its new IPAV Pro Series product line. Our comprehensive BlueRiver chipset and software API helped PureLink build a high performance video system for demanding professional applications.
Semtech’s BlueRiver® platform continues to pave the way for the future of AV signal distribution over IP. The new SDVoE™-compatible NINJAR NJR-T01SDI encoder with 3D/HD/SD-SDI input is now available to the AV market. The high performance solution was built using Semtech’s BlueRiver chipset and software API.
“AV-over-IP Interoperability” was certainly the buzz at Integrated Systems Europe (ISE). Thanks to LANG AG, Europe’s premier systems integrator and visual presentation provider, attendees had the chance to see live demonstrations of software defined video over Ethernet (SDVoE™)-based products from a variety of vendors work seamlessly together as a platform for AV distribution and signal processing.
The SDVoE Alliance™ is a non-profit technology consortium for professional AV. The mission of the SDVoE Alliance is to promote and accelerate the pro AV industry’s transition to using Ethernet as the primary infrastructure for delivering audio and video signals and replace the venerable matrix switch with software-defined video over Ethernet (SDVoE™). Today the SDVoE Alliance boasts a membership of 41 companies and is continuously growing.
Software Defined Video over Ethernet (SDVoE™) powered by Semtech’s BlueRiver® technology captivated the 80,000 plus attendees at Integrated Systems Europe (ISE). The technology consists of BlueRiver NT1000 and NT2000 AV-over-IP chipsets and a comprehensive software Application Programming Interface (API). BlueRiver is at the heart of SDVoE-based network architectures that are rapidly displacing matrix switches in professional AV switched systems.