In my 20 years at Semtech, I have been fortunate to have worked on many interesting products and experienced many market successes along the way. However, being a part of the first BlueRiver® ASIC development was certainly a career highlight in many ways. First, it was a treat to be immersed in the amazing and innovative technologies that are the backbone of BlueRiver: 10G Ethernet, IP networking, advanced video processing, and high speed video to name but a few! Second, I was able to explore the broad applications and plethora of use cases in the exciting Professional AV market that will be enabled by, and benefit from, the BlueRiver ASIC. And finally, I had the pleasure of working with a world class team of engineers and professionals dedicated to growing the video business in Semtech’s Signal Integrity Products Group.
The world of computer gaming has come a long way since those distant days of challenging friends to beat the Frogger high score on my TRS-80 32k color computer. Back then, I could only imagine the possibilities this next generation of computer technology would enable. If I recall, back then I also wanted to be a rock star… the next Paul Stanley (don’t laugh!). Fast forward to 2019, and thanks to the Internet and social media, in the heady world of gaming and esports, you can be a “rock star” or at least as famous as one.
In the first installment of this two-part blog series, I touched on the Codec Triangle and several factors that make up a complex relationship between bandwidth, latency and quality in Pro AV. Additionally, I discussed video image compression and the harmful effects it can have on your picture. SDVoE™-based Pro AV solutions, built on Semtech’s BlueRiver® technology, are transforming the matrix switch and allowing uncompressed, low latency AV content up to 4K60 over standard Ethernet infrastructure. SDVoE-based solutions are uniquely equipped to fight the harmful effects of compression by leveraging Ethernet. In this blog, I will break down common compression codecs used in the AV space today and offer insight into the pros and cons of each for your application.
The professional AV market continues to show strong growth with Software Defined Video over Ethernet (SDVoE™)-based infrastructure set to replace traditional matrix switching technology in the near future. SDVoE solutions, built on Semtech’s BlueRiver® technology, offer a few fundamental advantages for AV systems allowing uncompressed, low latency AV distribution over standard Ethernet infrastructure. In the AV world, a common gauge for how well your solution distributes AV content lies in how well it manages the “Codec Triangle.” Similar to the old adage: “good, fast and cheap, pick two,” the Codec Triangle refers to a similar scenario for bandwidth, latency and quality in regard to video compression and distribution over standard network infrastructure. In this two-part blog series, I will use the Codec Triangle to illustrate why BlueRiver-enabled SDVoE solutions deliver a better Pro AV user experience than any other AV distribution solution, including best in class AV over IP and matrix switch solutions.
A founding member of the SDVoE Alliance™, ZeeVee is creating innovative AV over RF and AV over IP solutions to enable some of the AV industry’s most demanding use cases. ZeeVee provides end-users the capacity to tackle challenging specifications and tight budgets with products that offer simultaneous RF and IP output, as well as one of Pro AV’s most extensive line of IP-based products. This impressive portfolio is built on Semtech’s BlueRiver® technology for Software Defined Video over Ethernet (SDVoE™) and has been successfully implemented worldwide for use in government, healthcare, broadcasting, hospitality, retail, and housing, among other industries.
Semtech has just returned from InfoComm 2019, professional AV’s most anticipated event of the year, which hosted more than 40,000 attendees and 1,000 exhibiting companies. Once again, the SDVoE Alliance™ booth was abuzz with interested visitors eager to learn more about Pro AV’s next step beyond the matrix switch. Software Defined Video over Ethernet (SDVoE™) solutions, enabled by Semtech’s BlueRiver® technology, were on full display with visitors being treated to many educational sessions from SDVoE Alliance representatives, as well as a head-to-head demonstration of the SDVoE-based solution versus the traditional matrix switch.
The largest annual professional audiovisual tradeshow in North America, InfoComm, is taking place next week from June 8-14. The AV industry’s biggest names will be descending on Orlando to showcase their newest products. Ranking as one of the fastest growing shows for attendance by Trade Show News, InfoComm offers the greatest collection of audio, digital signage and visual products of any tradeshow all under one roof. A crowd of 44,000 attendees from 110 countries will be flocking to InfoComm’s 1,000 exhibitions to get a glimpse into the industry’s future.
Semtech’s BlueRiver® technology is transforming the matrix switch by delivering high fidelity and low latency AV solutions. These unique advantages are critical in medical applications such as surgery and accurate diagnosis. With BlueRiver-enabled Software Defined Video over Ethernet (SDVoE™) solutions, any video source up to 4K resolution is available anywhere at any time. Content from surgical scopes, X-ray and CT/MRI scans, patient records, and even custom signage and infotainment can be distributed via low cost 10G Ethernet networks to provide the most flexible medical AV systems.
Christie®’s performance-driven Terra™ display solutions are being used to operate immersive, multi-screen events around the world. The lineup of Terra controllers, transmitters and receivers integrate Semtech’s BlueRiver® technology for Software Defined Video Over Ethernet (SDVoE™) to display video content in real-time, artifact-free and with zero-frame latency.
In this Q&A with Don Shaver, Semtech’s Vice President, Video Products, we explore the pivotal role Semtech’s BlueRiver® platform for Software Defined Video over Ethernet (SDVoE™) plays in transforming the Pro AV industry.