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How to Name and Brand Your LoRa-based Application

25 February 2019 / by Semtech Corporate Marketing

How to Name and Brand Your LoRa-based ApplicationWith the support of a vast and rapidly growing ecosystem, more and more companies are developing Internet of Things (IoT) solutions based on Semtech’s LoRa® devices and wireless radio frequency technology (LoRa Technology). There are hundreds of LoRa-based products and services currently available in Semtech’s Catalog in the LoRa Developer Portal. Additionally, several members of the LoRaWAN-based ecosystem offer online catalogs full of LoRa-based solutions. Find a list of catalogs within the #ShopLoRaWAN blog.

Semtech has recently updated the LoRa Trademark and Brand Use Guide to help the ecosystem with LoRa-based product and service naming. Read below to get started, and be sure to download and follow the complete branding guide while naming your product or service.


Key Highlights from the Trademark and Brand Use Guide

Since the LoRa trademark name is protected, here are a few common mistakes to avoid when naming your solution:

  • Using or incorporating the LoRa trademark name as part of, or combined with, any other product or company name, trademark, model number, or other product identifier
  • Using the LoRa trademark as a generic term or making any modification or alteration to the LoRa trademark




How to Request Approval

To use the LoRa logo or mark to indicate the incorporation of, or compatibility with a Semtech LoRa chip with your product or service, please submit this brief permission request form to Semtech. Need help interpreting the guidelines? Please contact For guidance on using the LoRaWAN® and LoRaWAN CertifiedCM marks, please contact the LoRa Alliance®.

For a comprehensive list of the rules and guidelines for naming and branding your products, download the complete Trademark and Brand Use Guide.

Download the guide

Once you have commercialized your solution, you can promote it for free in Semtech’s Catalog of LoRa-based products and services

Semtech, the Semtech logo, LoRa, and LoRaWAN are registered trademarks or service marks of Semtech Corporation or its affiliates. LoRaWAN CertifiedCM is a certification mark managed by the LoRa Alliance®.

Topics: LoRa, Wireless RF, Internet of Things

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